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I'm a journalist, ex-national papers, now working in what we call "new" media.

BBC News at 6 and 10 ran lengthy pieces on Andrew Flintoff having moved to Dubai to build his career as an international cricket mercenary. Flintoff is, it turns out, an 'ambassador', presumably paid, for Dubai and the BBC piece had all the characteristics of a tourist puff piece for the place. There certainly wasn't much news in it and one wonders what deals were done behind the scenes to bring it to our screens.


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