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I'm a journalist, ex-national papers, now working in what we call "new" media.

Journalists nurture the belief that PRs are vain, self-important fools who can't communicate in English. This is of course an unfair generalisation but every so often the cliche gets confirmed. Here's PR man Mark Borkowski 'writing' in Media Guardian about someone else in the business


"Just as a thousand liggers sharpened their patter to pass the clipboard test to slither into post Oscar parties, four days later in London I suspect the wannabes will try to assemble at Matthew Freud's send off hurrah for his arch lieutenant, Kris Thykier.
Tonight's bash promises to mimic some of the sumptuous parties that attracted the film glitterati in la la land. It has to be a fitting send off to mark the passing of a Freudian legend. I suspect it is not the whiff of vintage champagne and gourmet canapés that is enticing, but the promise of a networking frenzy.
Some whisper that Thykier has gone one better than his boss by exiting the mores of PRsville, at an age Matthew proclaimed that he would leave the profession, but has yet to find the egress. Kris leaves the PR world at a point when it is struggling to stamp real authority; it is a very different world to the one he entered as a callow youth a decade and a half ago."

What the fucking, shitting, buggering hell are you on about, you cock? What does 'exiting the mores of Prsville' actually mean? Also, you originally wrote "morays of PRsville". Illiterate cock.

"I first met him in a sweaty comedy club when I was promoting a forgotten household japester. My account handler at the time was none other than the brilliant author Jane Green who advised me to snap up the handsome dude before Matthew Freud. Jane spotted his talent but I couldn't be persuaded to scoop up the elegant young Turk. Perhaps he was just too good looking. I remember a self assured and determined kid that had his destiny mapped out. It's one hire that I regret I didn't make.
Matthew Freud his boss and mentor, entwined Thykier in his holy trinity of directors: all with differing skills they became the perfect set of clubs, fundamental in building the Freud brand. He has certainly helped morph it into something that is both respected and loathed, depending on your view of public relations. I am firmly in the camp that embraces the way Freuds have kicked the biz up the arse over the last two decades. Thykier bows out perhaps at the time when there are far too many practioners that have no idea what the game is."

"Brilliant author", "handsome dude", "elegant young Turk", "self assured and determined kid", "kicked the biz up the arse". Does this greasy sycophant have any idea how fucking ridiculous he sounds? Also, what the fuck is a "household japester"? Is it a comedian or something different? If it's a comedian, call it a fucking comedian. Cock.

"Kris is the consummate PR: not a posturing cliché but a bright and effectual operator..." etc ad nauseam.

There is much more of this stuff, including a baffling description of Thykier as "a true Argonaut", but enough is, in this case, more than enough.

PRs try hard to be seen as serious professionals providing a key service to the modern media. In a single article, Borkowski has kicked their image back to 1983. Cock.


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