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I'm a journalist, ex-national papers, now working in what we call "new" media.
David Cameron is doing his best to make the Conservative Party hip, cool and metropolitan. This description of the birthday party of a senior Tory figure shows just how much he still has to do:

"Jasper Carrott compered the whole evening, one highlight of which was an hilarious tour de force by William Hague. We were also treated to John Culshaw from Dead Ringers, Lulu (who I've never really liked, but she was superb!), the Band of the Scots Guards and to round it off Tom Jones performed seven or eight of his hits - not a dry seat in the house"

[Explanatory note: The party was in honour of Michael Ashcroft, a rich businessman who has kept the Tories solvent, more or les single-handedly. The grateful guest is a former Tory parliamentary candidate]